I didn't take a career path. I built one.

I'm the person in the room who asks the question nobody else thought to ask — then goes and builds the answer. That combination of customer intuition, strategic thinking, and hands-on execution is what the next decade of work actually requires.

My toolkit isn't just modern — I'm embedded in it. I follow founders, read documentation, and test new AI features the day they drop. When others slow down because something changed, that's usually when I accelerate.

I've been the intern, the specialist, the consultant, the co-founder, and the end-to-end owner. Across DTC and B2B. Across marketing, product, and engineering. That range isn't accidental.